The one taken by the photographer is a campaign for the Danish kitchenware brand Eva Trio. The project is carried out in collaboration with the advertising agency Liquidminds, which introduced the idea of showing the products in a very graphic and clean way.
Still Life and cooking. The recipe presents itself but is more of a source of inspiration
Through his work in Still Life as a young Danish photographer, Mikkel Jul Hvilshøj, presents in a minimalist and clean way some recipes where the choice of the colours, the geometrical juxtaposition of the raw materials, make them appear more like paintings.
The idea is to display a product and fresh ingredients together, illustrating a certain dish ideally made using that specific product. The images work as a presentation of a product and as a source of inspiration for various recipes. But what he wants to highlight most is that when you cook, the pots and pans used are just as important as the ingredients
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