Bushwick's dynamism is rooted in its history as a manufacturing district, so the choice was made to retain the light-industrial buildings that existed on the site and use them as part of the new building's foundation. To this foundation, a sculptural brick volume was added
Hub for innovative companies in Brooklyn. Sculptural brick volume with a traditional style
HWKN's Bushwick Generator is a new office "campus" that embodies the neighborhood's energy and tradition of entrepreneurship. The team designed a bold new building with a sculptural brick volume that establishes a vertical focal point in the neighborhood
By maintaining and building on top of the existing urban fabric, The Generator infuses new life into the context, resulting in a new icon for Bushwick that reinvents the neighborhood's traditional forms and materials into forward-thinking geometries that embrace the area's heritage and pave the way for its future
The Generator is truly a campus, an amalgam of the community as well as novelty and authenticity. It is the antithesis of the sterile Silicon Valley office park. Rather than sealing the building from the neighborhood, the design beckons to the interior. These spaces can be used for exhibitions, performances, and social events. To further open the building to the street, a corner of the existing light-industrial structures at the base was "cut off," creating a striking triangular entrance that continues the faceted geometry on the ground floor and carves out space for a plaza
Inside, the octagonal floors can be flexibly subdivided, enabling the building to accommodate different businesses. This fosters a diverse business ecosystem where companies can creatively collaborate and inspire each other. In all, the building's shape generates distinctive interior workspaces with 270 degrees of exposure, flooding each floor with sunlight and opening up panoramic views of Brooklyn and Manhattan
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