The Fiat brands in the round version
History of Design between brand and identity. The Fiat narrated through a logo: 1931-2007

With the modernization of the production lines in the period between the two World Wars, the logos were modernized with vertical writings, imitating the futurist soul of the time so much so that, even after several transitions the logo reverted to this graphic in recent times

Between 1931 and 1934 there was the appearance of a round logo with a red background and silver writing used for the first time on the Fiat 515. In the 1930s, the radiator gave way to the grille and it was in 1931 that the new rectangular mark was introduced, in line with a vertical enamelled plate and the letters accentuated in their verticality. The symbol was adopted for the first time by the Fiat 524 and was influenced by the architecture of the time, which was distinguished by the regularity and precision of its forms

The fiat round and rectangular brands in comparison

With the arrival of the Fiat 508, in 1932, better known by the name "Balilla" one of the most popular cars produced by the company, also came the new shield, with a slightly rounded shape at the edges that almost transformed it into a trapezium

The fiat round and rectangular brands in comparison

In 1938, on the brink of the new world war, the Fiat flagship had more rounded shapes and the brand also experienced this in its form. Since 1938 and over a period of thirty years, the rectangular brand did not undergo any further changes. With the arrival of the Fiat 1800 and 2100, models with prestigious features, the logo was redesigned with larger dimensions and a more rounded contour

The fiat round and rectangular brands in comparison

In 1965, the round brand with the laurel reestablished itself on the scene for a few years, but did not replace the rectangular one, which had become the official shield of the company. In 1968, the Turin-based company launched the complex business strategy that would give rise to the Fiat holding company. A new brand was needed to identify with this development, thus creating the brand with four rhombuses inclined at 18°, with the inscription Fiat in "univers" italic font, which became the company's logo

The fiat round and rectangular brands in comparison

In 1982, the four rhombuses appeared on the Panda's nose, together with a re-styled logo, which became the famous four bars. The two brands will coexist on the front of the car until 1991

The fiat round and rectangular brands in comparison

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