reinterpreted logo graphics
A game of Logos. A reinterpretation using the designer's ironic vision

Viktor Hertz designs this series of Logos, which are nothing more than a new interpretation of well-known brands that he wants to turn into "honest", by unmasking their actual brand and product intentions with his graphic irony

This young Swedish designer's passion for logos has led to an analysis of our society through the most famous logos that are now part of our daily lives

graphic logo reworking

His graphic game which is ironic and subtle aims to highlight how those specific logos would be if they really wanted to be "honest" and express the actual content of the company

graphic logo reworking